For 2014, we wanted to support some up and coming athletes by acting as coaches, mentors and friends. We wanted to offer help through building their athlete profiles, relationships within the industry, taking some pressure off their parents and, obviously, helping them out with  some rad gear to ride in and on!

So we’ve started a little RD(Rider Development) Team and this way we can also help out some of our sponsors by getting some shredders on their radar and out showing off their brands.

Seth is the perfect little candidate. He has been working with us through our Rider Development Coaching Program for the past 2 years and he has a bright future in the sport whichever avenue of it he decides to take. His job is to have fun, keep progressing and work towards his own personal goals. We are proud to have Seth under our wing and rockin’ his own Kovarik Racing jersey at some events throughout the season. Look out for some more Seth action this year!

Seth Sherlock

Age 11.

Squamish, BC Canada.

Down to earth little dude.

He already has a few sponsors of his own but big thanks to some of our own great sponsors for hookin’ Seth up: Intense Cycles, Five Ten shoes, Fox suspension, Chromag components, e13 chainguides, Smith Optics, Giro helmets, Reel Cameras, Evolution Whistler.

More on Seth: http://www.pinkbike.com/news/whatwereyoudoingat10-artbarn-video-2013.html